We believe in a world with social and political opportunities for all. This vision is based on Amartya Sen’s concept of development as freedom. We strive to support inclusive social and economic development that respects our planet’s unique and limited resources. To our mind, meaningful development strategies must build on the specific needs of local populations and our planet. This is reflected in our vision:
In line with this vision, the Sustainable Development Goals (SDGs) are the focus of our work – believing that equal opportunities for the Global South would need an even deeper change of our world. We are passionate about finding new ways to advance sustainability in organisations and projects.
The philosophy that inspires our work and relationships is based on the ancient African concept of “ubuntu” which says that “I am what I am because of who we all are”.
We coined the term joyoountu as a combination of joy, cooperation and ubuntu. Our guiding principles are joyful interconnectedness, respect, helpfulness, sharing, community, caring trust, and unselfishness with a positive attitude.
Our name „joyn-coop“ reflects our philosophy – we join together different capabilities, strive to cooperate with all stakeholders and engage in our work with joy.